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We are all Waluigi


Makο

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"Waluigi is the ultimate example of an individual shaped by the signifier. Waluigi is a man seen only in mirror images, lost in a hall of mirrors. He is a reflection of a reflection of a reflection.

 

You start with Mario, the wholesome, all-Italian plumbing Superman. You reflect him to create Luigi, the same but slightly less. You invert Mario to create Wario, Mario turned septic and libertarian. Then you reflect the inversion in the reflection. You create a being who can only exist in reference to others.

 

Waluigi is the true nowhere-man. Without the other characters he reflects, inverts, and parodies, he has no reason to exist. Waluigi’s identity only comes from what and who he isn’t. Without a wider frame of reference, he’s nothing. He’s not his own man.

 

In a world where our identities are shaped by our warped relationships, brands, and commerce, we are all Waluigi."

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